ANIMORPH

Fruit of the Loom  // CP+B

Fruit of the Loom is a global manufacturer of quality products including underwear, panties, bras, t-shirts, sweats, sweatshirts, socks, thermals and more. I was asked by the team at Crispin Porter + Bogusky to create an animation that would promote the Fruit of the Loom Boys' Breathable Flex Boxer Brief as part of their Animorph campaign.

The brief was to demonstrate the flexibility of the boxers in a fun, humorous and stylised way for an animation across Fruit of the Loom's social channels. This involved creating all the characters and scenes, beginning with pencil sketches and style palettes, storyboarding the entire animation and then producing the final video.